Add QR Codes to Mailchimp Emails — Step-by-Step
Quick Answer
To add a QR code to a Mailchimp email: generate on QRCrack, upload to Mailchimp's Content Studio, then in the email builder drag an Image block and select your uploaded QR code.
Step-by-Step Guide
- 1
Generate your QR code on QRCrack and download as PNG.
- 2
In Mailchimp, go to Content → Content Studio → Upload → upload your QR code PNG.
- 3
Open your email campaign in the Drag-and-Drop Builder.
- 4
Drag an Image block from the Content panel into your email layout.
- 5
Click the image block → Browse → select your QR code from Content Studio.
- 6
Set the image width to 200px for good rendering on mobile. Add alt text: 'Scan this QR code to [action]'.
- 7
Add a link to the image block pointing to the same URL the QR code encodes (so desktop users can click it).
- 8
Test your email on mobile — scan the QR code to confirm it works before sending.
Code Snippet
<!-- Mailchimp Custom HTML block (Code block in the builder) -->
<table width="100%" cellpadding="0" cellspacing="0" border="0">
<tr>
<td align="center" style="padding: 20px 0;">
<a href="https://your-landing-page.com?utm_source=email&utm_medium=qr&utm_campaign=newsletter">
<img src="https://your-cdn.com/qr-code.png"
alt="Scan to visit our site"
width="200" height="200"
style="display:block; border:none;" />
</a>
<p style="font-size:13px; color:#666666; margin:8px 0 0;">
Point your phone camera at this code
</p>
</td>
</tr>
</table>Ready to generate your Mailchimp QR code?
Free, no signup, no watermarks. Custom colors and logo supported.
Generate QR Code — FreeFrequently Asked Questions
Can I embed a QR code in a Mailchimp email template?
Yes. Upload the QR code PNG to Mailchimp Content Studio, then add an Image block in your template and select the uploaded QR.
Should I track QR scans separately from email clicks?
Yes — add UTM parameters (utm_medium=qr) to the QR URL. This lets you distinguish QR scans (from phone/print) from regular email link clicks in analytics.
What's the right QR code size for Mailchimp emails?
200px × 200px is a good default. Most email clients render this clearly. Add padding around it so it doesn't touch other elements.
Can I use a QR code for Mailchimp unsubscribe or preferences?
Yes. Link your QR code to the Mailchimp preferences page URL for that subscriber, or your unsubscribe page.