Free UTM Parameter Builder — Campaign URL Generator
Build UTM tracking URLs for Google Analytics. Get a QR code instantly. No signup.
Where your traffic comes from
Marketing channel
Specific campaign name
Paid search keywords (optional)
Differentiate ads or links (optional)
What Each UTM Parameter Means
utm_sourceIdentifies which site or tool sent the traffic. Examples: google, facebook, newsletter, linkedin.
utm_mediumThe marketing channel. Examples: cpc (paid search), social, email, organic, referral, display.
utm_campaignThe name of your campaign. Use dashes instead of spaces. Example: black-friday-2025.
utm_termFor paid search — identifies which keyword triggered the ad. Example: running+shoes.
utm_contentDistinguishes between different ads or links within the same campaign. Example: blue-button vs red-button.
Frequently Asked Questions
Do UTM parameters affect SEO?
UTM parameters do not directly affect SEO. Search engines generally ignore them. However, use canonical tags on landing pages to avoid duplicate content issues.
Are utm_term and utm_content required?
No. utm_source, utm_medium, and utm_campaign are the three required parameters. utm_term and utm_content are optional for more granular tracking.
Where do I see the data in Google Analytics?
In GA4: Reports > Acquisition > Traffic acquisition. Filter by Session source/medium or Session campaign to see your UTM data.